This is a company I conceived for which I was tasked with creating its brand identity as well as developing a website for the brand that was fully responsive to desktop, tablet, and mobile. Groundloop is an all-inclusive music platform where musicians can collaborate on original works together in real-time, publish and stream their own music, and also promote their work through their personalized music channels hosted on the website. Inspiration for the name came from the literal definition of the term which means to “create buzz”, and that is at the core of what groundloop is about–creating a buzz on a platform built for aspiring artists and musicians to be heard and promoted among their peers to better reach future audiences and consumers.